Toronto Studio Helps Create Public Awareness Magic
You need flash installed to listen to the PSAs
WALK for ALS is about to hit the air waves.
Two radio PSAs were produced pro bono by RMW Music, an award-winning studio state-of-the-art audio post-production house located in downtown Toronto.
“We're delighted to be involved with this project,” says Ted Rosnick, founder, CEO and producer, RMW Music. “We think this is a great cause and hope the PSAs generate a lot of buzz.”
The PSAs feature music familiar to the ALS community: the music was originally written for the award-winning television PSA “Hugging,” created by ALS Canada's former advertising agency BBDO Toronto for the What Would You Do, While You Still Could? PSA campaign.
The music was written by Toronto-based musician Jim Guthrie. Juno award-winner Guthrie has received praise for his work with ALS Canada. “The PSAs sound fantastic,” says Guthrie. “I think people will be moved when they hear them.”
Voice talent was provided by Elizabeth Ramos, a veteran voice actress who has lent her voice to a variety of projects, including cartoons and commercials, in Canada and the United States.
“I was glad to work with ALS Canada,” says Ramos. “Just before our session, I had lunch with a friend who lost someone to ALS. I dedicated this project to that person.”
The PSA was recorded and mixed by studio technician Tyson Kuteyi.